overview
Jasper Builds is a premium design-build firm specializing in custom homes that blend form, function, and timeless beauty. Their challenge wasn’t building better homes — it was showing the world how exceptional their work already was.
The Strategy
Jasper had strong word-of-mouth traction in the Nashville region, but their digital presence lacked consistency, depth, and conversion power. They needed a system to translate in-person trust into digital credibility — at scale. Our services included 3 pillars:
- Modern media storytelling to bring their projects to life.
- A performance-driven advertising campaign to drive qualified leads.
- A content flywheel system to keep Jasper top-of-mind and discoverable.
advertising campaign
The Numbers
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social media management
The Numbers
Social Media Impressions
Media Production
Our work with Jasper Builds began by elevating the way their craftsmanship is captured and shared. We produced a cinematic visual suite that reflects the brand’s precision and attention to detail.
What We Did
- On-site Filming: Capturing raw, authentic footage of the Jasper team in action across various job sites — from initial framing to final finishes.
- Drone Footage: Aerial visuals to emphasize the scale, layout, and architectural detail of their builds.
- Interviews & Sound Design: Professionally recorded soundbites with leadership and crew, layered with ambient sound and custom background music to evoke a sense of trust and quality.
- Short-form & Long-form Edits: Delivered assets included:
- 15-30 second Reels optimized for Instagram & TikTok
- 60-90 second storytelling cuts for the homepage and paid ads
- 3-5 minute full-length project walkthroughs
The Goal
Build a media library that was evergreen, ever-impactful, and effortlessly adaptable across platforms.
Photography
Videography
CONCLUSION
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